Organizational Development in Practice
We act as organizational companions for leadership teams, HR, and high-potential talents — especially in complex, fast-moving environments. Our approach is pragmatic and context-sensitive: We don’t start with off-the-shelf solutions, but with what’s actually happening — in your teams, your culture, and the minds of your people.
Our Philosophy
Potential is rarely lost because people lack competence.
It is lost when organizational realities remain unspoken.
In many organizations, cultural differences, unaddressed tensions, and unclear expectations shape behavior more strongly than formal structures. These dynamics often remain invisible — yet they directly affect leadership effectiveness, team performance, and decision-making.
Most leadership development efforts fail not because they are flawed, but because they don’t engage with the everyday realities of work. Our work is grounded in this understanding. We focus on making relevant dynamics visible — and on enabling organizations to work with them consciously.
How We Work
We act as organizational companions and senior sparring partners for leadership teams, HR, and executives in complex organizations. Our approach is pragmatic, context-driven, and free from one-size-fits-all solutions, because real change starts with understanding what’s actually happening.
We begin by listening deeply and observing how leadership, collaboration, and organizational dynamics interact in practice. Based on these insights, we co-create targeted interventions with our clients – focusing on what truly moves the needle, not just what’s trendy.
Our work often supports:
Leadership Development & Executive Coaching
- Executive coaching for leaders navigating complex environments, high pressure, or transformation
- Leadership effectiveness under stress: Tools to stay clear, decisive, and resilient
- Personal Brand for Talents: How to stand out in large organizations – Workshops for high-potentials to build visibility, credibility, and influence (even in competitive corporate cultures)
- Overcoming Imposter Syndrome: A workshop for high achievers – Because 70% of successful people struggle with self-doubt. We help leaders and talents reframe limiting beliefs and own their impact.
Team & Collaboration
- Team development across functions, cultures, or hierarchies
- Conflict resolution and psychological safety in high-stakes teams
- Cross-cultural collaboration in global organizations
Organizational Development
- Change & transformation: Aligning structures, roles, and mindsets
- Role clarity & expectation management to reduce friction and increase accountability
- Culture diagnostics: Identifying invisible barriers to performance
Tools & Assessments (When Useful)
We integrate evidence-based tools (e.g., 360° feedback, personality assessments (Hogan, PrinciplesYou, Birkman), team diagnostics (PrinciplesUs)) – but only if they serve the context.
Our priority is practical impact, not theoretical frameworks.
Who We Are
We are Peter Hayward and Astrid Steingrüber. We work together as a senior team, combining executive coaching expertise with real-world leadership experience in global organizations.
We work at the intersection of coaching expertise and real leadership experience — where organizational reality matters.
Peter Hayward
I am a Master Certified Coach (MCC) with over 30 years of experience working in global, multicultural organizations.
My work focuses on executive coaching, leadership development, and organizational transformation. I support leaders and teams in gaining clarity in complex situations — always considering the wider organizational system in which they operate.
„I skate to where the puck is going to be, not where it has been.“
Wayne Gretzky
Astrid Steingrüber
I bring over 30 years of experience in IT, including more than 13 years in leadership roles in sales. Most recently, I was part of the European leadership team at Intel.
I understand performance pressure, conflicting priorities, and international collaboration from direct experience. In my work with leaders and teams, I focus on creating clarity in complex situations — often by looking beyond individual behavior to the structures and dynamics of the organization.
„You may not control all the events that happen to you,
Maya Angelou
but you can decide not to be reduced by them.“